|
75% of the NewsStand circulation is the nation’s leading specialty/niche, independent retailers and librarians responsible for the recommendation, stocking and purchase of magazines and books for their newsstands.
25% represent the single copy newsstand industry professionals that includes publishing executives, retail directors and managers, national distributors, wholesalers, independent distributors as well as industry services and suppliers.
DATA
Total Paid and Direct Request
(Bonus distribution at the MPA Retail Conference and the Annual PBAA Conference)
Retailer Class: 75% of Total Circulation
The NewsStand Resource retail readers are North America’s leading retail buyers responsible for authorization, recommendation and purchasing of consumer magazines
| |
% of Class |
% of Total Circulation |
| Supermarket |
4 |
3 |
| Mass Merchant |
3 |
2.25 |
| Convenience Store |
8 |
6 |
| Book Stores |
22 |
16.5 |
| Library |
10 |
7.5 |
| Drug Store |
8 |
6 |
| Specialty/Niche |
23 |
17.25 |
| Independent Retail |
17 |
12.75 |
| Newsstand |
5 |
3.75 |
| Total: |
100% |
75% |
Retail Class Job Function:
| |
% of
Class |
% of Total
Circulation |
| Owner |
40 |
30 |
| President/CEO |
24 |
18 |
| Director/Manager |
11 |
8.25 |
| Magazine Buyer |
25 |
18.75 |
| Total: |
100% |
75% |
Industry Class Professional: 25% of Total Circulation – 2,500 Rate Base
Industry readers are responsible for marketing and promoting their titles to wholesalers, national distributors, retailers and libraries throughout North America and abroad.
| |
% of Class |
% of Total Circulation |
| Publishing Executive |
22 |
5.5 |
| Retail Director/Manager |
46 |
11.5 |
| Wholesaler/National Distributor |
21 |
5.25 |
| Independent Distributor |
11 |
2.75 |
| Total: |
100% |
25% |
Revised 11/2007
|
